Hummus Apparel
The Hummus Apparel adventure started in September of 2012 while eating some good Hummus over lunch. We quickly found that Hummus Apparel gave us a way to reconnect with our roots as designers, engineers, and builders. We started doing what we found most energizing — making stuff. And we did it relentlessly. T-shirts, stickers, belts, you name it.
And that’s exactly how The Booyah Belt came to life.
The Booyah Belt also helps people breeze through security. The TSA folks can scan your buckle along with your shoes while you keep the rest of your belt (and dignity) intact. Booyah!
The Booyah Belt is more than a belt. It is a reflection of our core beliefs as a company:
1. Mix it up – we strive to turn moments of frustration into moments of delight through good design. Life is too short to comply with the absurdity of the everyday.
2. Build, build, build – we believe in the power of making stuff. No PowerPoint decks around here. We think with our hands and act with our hearts.
3. Act local – we are committed to sharing our adventure with local partners as much as possible. Our buckles are manufactured in Santa Clara, CA; our straps come from Calera, AL and stitched in Oakland, CA; and everything is designed and assembled in the SF Bay Area.
PD Founder
Tom Maiorana (07) has been designing products and experiences for over 15 years. His work ranges from early-stage concepts to products that are used by millions of people every day.
Hummus Apparel picked up on Tom’s Master’s Thesis, a type of modular shoes that would allow the user to create her own. During the bulk of his time, Tom runs Red Cover Studios (www.redcoverstudios.com), an innovation consultancy and he is a Lecturer at the Hasso Plattner Institute of Design at Stanford University. (the d.school)
Tom has an MFA in Design from Stanford University.